Deeply Purifies

100 ML
5 reviews
95% of users saw more even, balanced skin*

This non-foaming formula blends salicylic acid with pre and probiotics for deeply cleansed skin that is left purified and balanced, without ever feeling stripped or dry. Accompanies a 100% organic cotton cloth, for gentle exfoliation

Ideal for: All skin types, combination to oily skin, sensitive skin

*Outcome of 2019 study on 22 users, after 21 days of use, France


The Simple Cleanser deeply-yet-gently purifies the skin of dirt, pollution and impurities, leaving behind a radiant, comfortable and balanced glow.


In the morning: massage a dime-sized amount on damp skin and rinse, prepping skin for The Simple Serum to follow

In the evening: Dampen the textured side of the AIME Cotton Cloth, massaging skin to remove impurities and makeup. Add a dime-sized amount of The Simple Cleanser to skin, and rinse with the smooth side of the cotton cloth to finish.



Keep away from heat and light.

Do not swallow


Prebiotics Promote the development of
friendly bacteria in the intestine
Rose water Naturally toning and calming
White Willow Bark (salicylic acid) Gently exfoliates and purifies, leaving behind soft and radiant skin.
Tiger grass extract Anti-inflammatory and Antioxidant action, calms skin and encourages collagen production
Probiotics Regulate natural skin flora

See the full list of ingredients

AQUA (WATER) (Hydrates, serves as a support for the other ingredients.) ROSA DAMASCENA FLOWER WATER ( Floral water from the steam distillation of Damascus roses (Rosa Damascena - organic fresh flower). ), GLYCERIN ( Moisturizing. Biomimetic molecule that the skin uses naturally in its metabolism. ), PROPANEDIOL ( Obtained by biotechnology from corn. ), CELLULOSE GUM ( Gelling agent of the aqueous phase. From cotton (wood pulp)., ALPHA-GLUCAN OLIGOSACCHARIDE ( Prebiotics . ), SALIX ALBA (WILLOW) BARK EXTRACT ( Willow leaf extract, naturally contains salicylic acid, a natural exfoliant that softens and smoothes the skin. ), INULIN ( From chicory root. ), POLYMNIA SONCHIFOLIA ROOT JUICE ( Prebiotics. ), FRUCTOSE ( Sugar from chicory root. Moisturizer. ), GLUCOSE ( Sugar from chicory root. Moisturizer. ), CENTELLA ASIATICA LEAF EXTRACT ( Antioxidant, soothing, stimulates collagen synthesis to reduce wrinkles and fine lines.), LACTOBACILLUS (Probiotics. ), ANTHEMIS NOBILIS FLOWER EXTRACT ( Made from chamomile flowers. Soothing. ), CAPRYLYL/CAPRYL GLUCOSIDE ( Made from eco-responsible palm oil and glucose from wheat. Ultra-mild, non-foaming cleanser. ), XANTHAN GUM ( Gelling agent of the aqueous phase resulting from the biofermentation of wheat and corn sugar. ), CELLULOSE ( Gelling agent of the aqueous phase. From cotton (wood pulp). ), MALTODEXTRIN (Vegetable complex sugar, it serves as a support for prebiotics in the formula. ), TETRASODIUM GLUTAMATE DIACETATE ( Chelating agent: allows the formula to remain stable over time. ), CITRIC ACID ( Resulting from fermentation of a source of sugar. It regulates the pH of the formula so that it is perfectly compatible with the pH of the skin. ), SODIUM HYDROXIDE (Allows you to regulate the pH of the formula so that it is perfectly compatible with the pH of the skin. ), SODIUM BENZOATE (Preservative, authorized in organic cosmetics and for the food industry. ), CITRONELLOL (Molecule aromatic from rose floral water extract. ), GERANIOL (Aromatic molecule from the extract of rose floral water. )

This list of ingredients is subject to change, please consult the packaging of the product purchased.


For those with oily or acne-prone skin, a two step ‘double-cleanse’ is an excellent choice in the evening, first utilizing The Simple Oil to break up makeup and impurities of the day, then following with The Simple Cleanser for a deeply efficient cleanse.


rating 10.0 10
5 reviews

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rating 5 5 0.5
Anne Sophie
The Simple Cleanser
I use the Simple Cleanser each morning in the shower and in the evening after makeup removal. I have sensitive and reactive skin, and it cleans perfectly with no issues, plus my skin is noticeably brighter than with past cleansers. I follow with the AIME Simple Serum and my skin looks great.
rating 5 5 0.5
The Simple Cleanser
Smells divine and leaves the skin so soft. I love it
rating 5 5 0.5
The Simple Cleanser
This is a lovely, soft gel cleanser and my skin never feels tight after using. I don’t need it to foam up to know it’s working; my skin feels clean and refreshed. Congratulations!
rating 5 5 0.5
The Simple Cleanser

Love it for the mornings and also after I take my make-up off to clean my face, The jelly-like texture is very satisfying. It’s really gentle, so I do need something first to take the make-up off. I was kind of hoping it would also take that my make-up off as I don’t wear a lot of it, but I like to use it on a fresh face, I feel like it works better. Def would re-purchase.

rating 5 5 0.5
The Simple Cleanser
I love this cleanser! I have acne prone skin with bouts of hormonal acne and this cleanser does not sting. It leaves the skin feeling clean but not dry. I love it! And it lasts a long time. Best cleanser ever!